I work as an Account Executive at the agency. Over the last 6 months, I have orchestrated a team of 11 through the research, development and execution of the 2018 State of the YAYA report and live webcast. We named our team Apex, in respect to our pursuit of going above and beyond and into the unknown. For our research, we conducted a Qualtrics survey with 780+ 18- to 24-year-old respondents nationwide in addition to 182 secondary sources. From the research, we organized 9 key takeaways explaining the thoughts and behaviors of the YAYA demographic. We then illustrated our findings in a 50+ page book and 25 minute presentation. After creating the report, we put together a multi-channel campaign advertising it's release through infographics, teaser videos and polls on our social channels. 

 

During this time, my responsibilities included: 

• Planned and lead all team meetings 

• Assigned and oversaw content production

• Served as a liaison between our client and the team

• Directed both the Strategy team and Creative team through each phase of campaign development

• Maintained supportive and challenging environment